January 18, 2012
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 786 0304


The Art of Negotiation new Blue Paper available from 4imprint

(Manchester, UK) – The Art of Negotiation, the latest Blue Paper from promotional items distributor 4imprint sheds light on something that every one of us does every day, even if we don’t think of our interactions as negotiation. The Blue Paper considers the psychology and theory behind negotiating, considers gender differences and gives a step by step guide to developing a strategy to successfully negotiate the next big deal, purchase or indeed pay rise.

Some say that negotiation can be defined as all interactions between two or more points of view, while others quite simply define it as bargaining. Where some people consider it almost a dark art with one party manipulating the other into submission; others believe it consists of open, honest communication based on mutual respect.

Whatever your belief, there’s no avoiding negotiation either in the workplace or in your daily life. Just think about asking for time off during a busy time at work, buying a car or even getting your children to tidy their room and you’ll know what we’re talking about!

“Negotiating is unavoidable. It’s very much a necessary part of business – and life,” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland. “That’s why we thought exploring this topic was so important. We hope it will help the reader understand the art and science and how to create a ‘win/win’ situation for everyone concerned.”

Successful negotiators are worth their weight in gold to an organisation, not only for the money they make by selling well and savings made by negotiating a good price for purchases, but for the relationships they are able to build with clients and suppliers.

By devising a clear strategy and understanding what’s important to the other side the paper outlines the important steps to successful negotiation and offers tools get the very best out of any opportunity to negotiate.

To read this paper, visit



About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional product offerings include personalised gifts, promotional pens, Post-it Notes, printed mugs, keyrings, printed cotton bags, mousemats, drawstring bags, drink bottles, printed USBs, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit