July 12, 2013
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 850 3480

The Business of Blogging, latest Blue Paper from 4imprint

(Manchester, UK) – ‘The Business of Blogging, why you need a business blog and how to get started’ is the latest Blue Paper from promotional items retailer 4imprint and is available now as a free download.

The Blue Paper opens with 13 powerful reasons why experts believe every business should consider blogging. The development of a blog can grow a company’s customer base, increase client loyalty and ultimately drive sales; all of which form a compelling argument why a business blog should form an essential part of an organisation’s communications strategy in today’s 24/7 digital society.

“This aim of this Paper was to offer the reader a comprehensive overview of the topic and outline the authority blogs can deliver before presenting a framework of how to develop a content strategy,’ says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland.

“Even if you have never blogged before, we hope the practical, easy to follow suggestions will get discussions underway and the ball rolling,” she adds.

The Business of Blogging Paper addresses frequently asked questions such as how often blogs should be written, their ideal length and platforms to use. Techniques to attract, retain and engage an audience are addressed before concluding with five characteristics of a successful business blog.

To read this paper, visit www.4imprint.co.uk/BluePaper/Business-Blogs



About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers


About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, printed pens, paper & notebooks, promotional mugs, keyrings, promotional cotton bags, mousemats, drawstring bags, printed sports bottles, printed USB Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk