November 7, 2011
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK and Ireland
+44 (0)161 786 0304


Trade Show Know How, new Blue Paper available from 4imprint

(Manchester, UK) – Trade Show Know How is the latest Blue Paper from 4imprint, the promotional items distributor dissects the world of the Trade Show and gives practical, clear advice on choosing the right show, including details of the UKTIs Tradeshow Access Programme from UKTI for overseas shows, formulating a strategy and a step by step guide to pre-show planning, is available now.

The Blue Paper looks at the reasons why you might consider taking a stand at a Trade Show, identifying which show is best for you and how to choose the right location within the show itself.

This practical guide helps you to consider what marketing and support materials you need as well as pre and post-show publicity. Choosing the right staff and making sure they have everything they need during the show is essential as Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland explains: “By including all departments at an early stage, from those manning the stand itself to back-office support staff, you’ll be able to identify the veteran trade show team members and have them mentor less experienced staff.

Manning a stand can be highly stressful with staff effectively ‘on show’ for 8-10 hours a day.  As representatives of your company and brand it is essential that they are well prepared and supported throughout the show.”

Trade Show Know How provides a countdown to show time with a handy checklist of everything you’ll need to organise starting two months prior, the day of departure, the show itself and post show with useful information on follow-up of leads and evaluation of the stand and show.



About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional products and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional product offerings include personalised gifts, promotional pens, Post-it Notes, personalised mugs, keyrings, cotton bags, mousemats, printed drawstring bags, drink bottles, printed USBs, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit