October 10, 2011
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK and Ireland
+44 (0)161 786 0304


Knowing your Twitters from your Tweets; Mastering micro-blogging for business, new Blue Paper available from 4imprint

(Manchester, UK) – The latest Blue Paper from 4imprint, the promotional items distributor, which uncovers the meteoric rise of Twitter from its accidental beginnings as a simple messaging system to the largest micro-blogging community in the world, is available now.

Entitled Twitter for Business this Blue Paper looks at the business case for using Twitter with ‘big-name’ brand examples such as Dell Computers and explains how every organisation, irrespective of their size, can also enjoy the 11 advantages that businesses witness from tweeting as outlined in the book ‘Twitter Revolution’ by Deborah Micek and Warren Whitlock.

As well as these benefits, which include communication, brand visibility and recognition, attracting customers and gaining quick feedback for immediate research, the paper explores the commitment needed by the organisation with a breakdown of exactly how much time will need to be spent on listening, participating and generating buzz on Twitter. As Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland explains: “Twitter is all about conversations; it’s not about swamping people with offers and streams of tweets like a monologue. It’s about listening to their conversations, following champions in your area of interest and engaging with your followers.”

The Blue Paper considers the different ways of establishing your Twitter presence by examining tweeting as a brand, as an individual on behalf of a brand, ghost written tweets and a combination of all three. It gives practical advice on developing your micro-blogging strategy and setting goals as well as ways to measure effectiveness of your tweets.

From a virtually unknown web quirk in 2006 to hundreds of thousands of tweets per hour today, one thing is for sure, Twitter is not only here to stay, but is increasingly seen as a legitimate and valuable business tool.



About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional products and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional product offerings include personalised gifts, promotional pens, Post-it Notes, personalised mugs, keyrings, cotton bags, mousemats, printed drawstring bags, drink bottles, printed USBs, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit or follow 4imprintUK on Twitter – @4imprintUK