May 16, 2011
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK and Ireland
+44 (0)161 786 0304


Your Reputation – Your Brand, Blue Paper available now from 4imprint

(MANCHESTER, UK) – ‘Your Reputation – Your Brand’ is the latest Blue Paper from 4imprint, the promotional products distributor. Available to download free online, the Blue Paper talks about the relationship between branding a product or business and managing your own personal brand.

By looking at the way companies communicate their core values, develop and protect their brands and adapting these tried and tested techniques to a personal brand, this Blue Paper clarifies just how to identify and manage the brand that is YOU.

In essence, your personal brand is the perception that others have of you, it’s your reputation and with a little thought and attention to detail that reputation can be managed and leveraged in employment, business and personal relationships.

As Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK points out: “Personal Branding has been around for over a decade now and was first introduced by the American business guru Tom Peters who believed that we all need to understand the importance of branding regardless of our age, position in the company or the industry in which we work. As he put it: To be in business today, our most important job it to be head marketer for the brand called You.”

Given the rise in social media and access to information online, this Blue Paper also considers how to ensure that your personal brand is congruent across all forms of media – ie how you look and sound online is equally as important as how you come across in person. Remember that people no longer need to rely on word of mouth to check that you’re the real deal – increasingly they are going online and researching via search engines, twitter, Facebook, and more.


Further information

Cheryl Jackson-Leafield, Marketing Manager UK and Ireland
+44(0)161 786 0304


About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed.  They are available to download free at

About 4imprint

4imprint is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional product offerings include personalised gifts, promotional pens, Post-it Notes, promotional mugs, cotton bags, printed travel mugs, drink bottles, diaries & calendars, and much more.  4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit