|Four marketing predictions for 2019
With the arrival of a new year comes a raft of predictions and expectations for the forthcoming 12 months. You’ll see it in every industry and area and it’s no different in the fast-moving world of marketing.
We’ve checked over some of the most influential marketing websites to present the major trends that could go on to define 2019.
Social media will remain vital
The real-time experience data generated by social media will become more important than ever for forming the foundation of a brand’s marketing strategy, according to social media management software developer Sprinklr.
Yoli Chisholm their VP of Marketing suggests: This data answers essential questions:
She went on to say that by managing the growing volume of social data, brands can provide personalised experiences, improve their products, transform customer care and create relevant storytelling that is powered by real-time audience insights.
Similarly, 2019 will be a big year for social commerce. Mara Greenwald, Group Media Director at performance marketing agency Performics notes how advertisers are beginning to catch up to consumer behaviour, with features like chatbots and messaging apps driving and processing purchases. Instagram also has some features in the works too.
Content is still king
It goes without saying that every company needs to entice, inspire and excite their audience.
Make it personal
He predicts how speaking, networking, relationship building and becoming a visible authority will be increasingly important in 2019 as digital assets become commoditised.
“Entrepreneurs and executives who want to be positioned as thought leaders will speak at more industry events, present more conference keynotes, host educational seminars and CEO round tables, and find other ways to market their smarts to their customers and prospects live and in person.”
Tighter data regulation
This year will almost certainly see the first big GDPR fine and there is now much more scrutiny in how personal data is handled across every department of an organisation.
Whilst digital growth marketing expert and owner of marketing agency 3DogWrite Lisa Apolinski reckons privacy settings will increase, while data collection on social and other digital channels will shrink.
Further Reading / Sources
Facebook faces $1.6bn fine and formal investigation over massive data breach. The Guardian.