Make Them Proud

Employee satisfaction is arguably one of the biggest factors in maintaining a healthy business. It drives positive engagement with your existing staff and can act as a key driver to attract those who might join your organisation in future.

Individuals who are happy and engaged with your business will be more productive and dedicated to doing their best for you. Improved staff morale also leads to closer bonds between teams and colleagues, resulting in higher levels of collaborative working and a greater opportunity to develop innovative solutions to the challenges you face.

Developing a business that your employees are proud to be a part of is therefore essential, but what do people really look for in a good employer?

For instance, the environmental impact of a business is one aspect that is sometimes overlooked. As well as bringing the benefits of reduced costs and a positive brand image from sustainable practises, being green can also affect how individuals feel about the company they work for.

Read our infographic to find out more about four of the most important factors in building a business your employees can be proud to work for:

It’s not just employee satisfaction where businesses can see the benefit; with conscious consumerism being a growing trend, businesses should take note by moving the focus towards their company values and business ethics as an opportunity to boost authentic engagement and loyalty with customers and employees alike.

Could it be time for your organisation to take the leap into a more purpose-driven approach to your business practises and marketing?


Read more:

How is conscious consumerism changing business ethics?

Purpose-driven marketing: the value of engaging customers in your brand mission.

8 ways your business can be more sustainable.


Wondering how to take the first step into becoming an environmentally conscious company? Take a look at 4imprint’s eco-friendly product offering for some inspiration.