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Una recommends ...

Scientists identify the secrets to successful B2C marketing

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Online retailers ‘must work to drive customer loyalty’

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Direct mail ‘trusted by consumers’

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Commercial success and positive social influence ‘aren’t mutually exclusive’

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Grocery marketers urged to connect with shoppers via mobile

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Record number of people watching video content on smartphones

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Multi-media consumption on the rise

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Marketers urged to avoid age-based targeting

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Colour ‘helps brands influence customers’

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Brands ‘must work harder to build consumer trust in era of fake news’

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