James shares ...

Iceland to take on larger rivals with “cheeky” personality

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Corrine suggests ...

Brands that do well on Instagram ‘all successfully promote aspirational lifestyles’

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Mark writes ...

Brands should consider user-generated content

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Natalie describes ...

Christmas ad spend to hit record levels

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Ben shares ...

M&S named the best retailer for storytelling

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Una recommends ...

UK marketers embracing tech innovations

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Sue discusses ...

Direct Marketing Association assures charities over GDPR

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Sharron writes ...

Engaging with blind & deaf consumers ‘makes good business sense’

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Sean writes ...

Retailers encouraged to target Christmas shoppers via email

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Sarah suggests ...

Specialty retailers ‘are ahead of brands with loyalty programmes’

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