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Cheryl writes ...

Love-ly ways to show you care

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Karina shares ...

Public Health England ‘using behavioural science to make people healthier’

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Kirstie describes ...

KFC changes marketing approach in face of strong competition

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Mini focuses on telling stories

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How can brands tap into people’s emotions?

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Consumers ‘love it when brands say their name’

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SMEs can ‘differentiate through their brand’

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Brands ‘must sense when something’s happening in the zeitgeist’

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How can public sector bodies safeguard data more effectively?

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Brands ‘must be true to themselves’

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