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Sam shares ...

Be customer-committed, not customer-obsessed, says senior marketer

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Nicola shares ...

Halifax recruits teen vloggers to reach out to young people

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Michael describes ...

Half of consumers ‘prefer to transact with firms that act ethically’

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Martina writes ...

Marketing budgets continue to grow

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Mark shares ...

Consumers ‘want rewards for volunteering their personal data’

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Lisa discusses ...

Entire business ‘must rally round marketing ideas’

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Una discusses ...

What do consumers think of brands’ social media efforts?

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Leo shares ...

IAB reveals ongoing growth in mobile advertising

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Lauren shares ...

Marketing ‘should be based around a big brand idea’

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Laura writes ...

RNIB to try experiential marketing at Glastonbury

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