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Kirstie recommends ...

Brand Snobs Consumer Survey

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Nicola suggests ...

Brand storytelling ‘keeps people engaged throughout the year’

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Brands ‘must be authentic to achieve cut-through’

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Sarah discusses ...

Brands ‘must behave as moral guardians’

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Brands ‘must demonstrate meaning and purpose on social media’

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Brands ‘must know what their online content is for’

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Karen suggests ...

Brands ‘must understand the digital review ecosystem’

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Mark suggests ...

Brands ‘must work harder to build consumer trust in era of fake news’

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Brands ‘shouldn’t be put off using Snapchat’

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Sean suggests ...

Brands can tell better stories ‘by knowing themselves’

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