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Natalie recommends ...

Brands ‘must be authentic to achieve cut-through’

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Una recommends ...

Two-thirds of marketers see GDPR as a strategic opportunity

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Becky writes ...

Charities encouraged to embrace mobile donations

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Iceland to take on larger rivals with “cheeky” personality

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Corrine suggests ...

Brands that do well on Instagram ‘all successfully promote aspirational lifestyles’

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Mark writes ...

Brands should consider user-generated content

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Natalie describes ...

Christmas ad spend to hit record levels

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M&S named the best retailer for storytelling

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Una recommends ...

UK marketers embracing tech innovations

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Sue discusses ...

Direct Marketing Association assures charities over GDPR

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