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Sarah shares ...

1 in 3 CFOs plan to increase marketing investment

Carl writes ...

1 in 5 consumers ‘will boycott brands after bad publicity’

Ben writes ...

360-degree videos tipped to be a major revenue stream this year

Una recommends ...

8 ways your business can be more sustainable

Sean shares ...

A short guide to setting up a business

Lisa suggests ...

Ad-blocking ‘forces marketers to be more creative’

Mark suggests ...

Ads ‘must make a meaningful impression’

Sam shares ...

Be customer-committed, not customer-obsessed, says senior marketer

Ben discusses ...

Brand colours ‘more memorable than shapes & elements in logos’

Nicola suggests ...

Brand storytelling ‘keeps people engaged throughout the year’

Natalie recommends ...

Brands ‘must be authentic to achieve cut-through’

Sarah discusses ...

Brands ‘must behave as moral guardians’

Catherine suggests ...

Brands ‘must demonstrate meaning and purpose on social media’

Mark shares ...

Brands ‘must know what their online content is for’

Karen suggests ...

Brands ‘must understand the digital review ecosystem’

Mark suggests ...

Brands ‘must work harder to build consumer trust in era of fake news’

Leo recommends ...

Brands ‘should produce longer-form content rather than short ads’

Dawn discusses ...

Brands ‘shouldn’t be put off using Snapchat’

Sean suggests ...

Brands can tell better stories ‘by knowing themselves’

Karen writes ...

Brands embrace International Women’s Day

Mark writes ...

Brands should consider user-generated content

Corrine suggests ...

Brands that do well on Instagram ‘all successfully promote aspirational lifestyles’

Sharron writes ...

BT to streamline B2C and B2B marketing

Leo discusses ...

Buzz around budget supermarkets grows

Becky writes ...

Charities encouraged to embrace mobile donations

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