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Leo suggests ...

Youth more likely to call out brands on social media

Mark writes ...

Younger consumers ‘happier to share personal data with brands’

Karina discusses ...

Why businesses should invest in soft skills

Sam writes ...

Why branded corporate uniforms are an effective marketing tool

James discusses ...

Why brand recognition is a key factor in achieving success in today’s fast-paced multi-channel environment

Lauren writes ...

When rebranding goes wrong

Natalie discusses ...

What to do before you redesign your company logo

Joanna discusses ...

What message are you sending to new recruits?

Sam shares ...

What makes a brand logo iconic?

Una discusses ...

What do consumers think of brands’ social media efforts?

Natalie suggests ...

Websites ‘shouldn’t be neglected’

Mark discusses ...

Voice-over artists must build emotional connection with audience

Sean writes ...

Understanding psychology ‘has never been more important in marketing’

Una recommends ...

UK marketers embracing tech innovations

Sean shares ...

UK ad spend continues to grow

Una recommends ...

Two-thirds of marketers see GDPR as a strategic opportunity

Dawn writes ...

Two-thirds of Britons ‘regularly use smartphones to get online’

Karina suggests ...

Three marketing strategies for brand exposure

Sarah discusses ...

The best advertising is gender-neutral, says Skoda

Kirstie writes ...

Tesco embraces storytelling in new marketing campaign

Leo writes ...

Superdrug hails unique brand positioning

Natalie writes ...

Subway rewards customers with cookies for cookies

Corrine writes ...

Stella Artois provide clean drinking water to developing countries

Dawn writes ...

Starbucks aims to shift emphasis to quality of coffee

Robin writes ...

Spending on video advertising surges in 2017

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