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Sean writes ...

Retailers encouraged to target Christmas shoppers via email

Sarah suggests ...

Specialty retailers ‘are ahead of brands with loyalty programmes’

Sam recommends ...

Marketers ‘must use less jargon’

Robin writes ...

Spending on video advertising surges in 2017

Nicola recommends ...

Online retailers ‘must adapt to surge in mobile shopping’

Nicola shares ...

Marketers ‘mustn’t let data obstruct brave decisions’

Michael suggests ...

Marketers ‘must trust their instincts’

Martina suggests ...

Marketers ‘seeing themselves as publishers’

Mark discusses ...

Charities encouraged to step up internet advertising

Ben discusses ...

Brand colours ‘more memorable than shapes & elements in logos’

Una recommends ...

Scientists identify the secrets to successful B2C marketing

Sue writes ...

Online retailers ‘must work to drive customer loyalty’

Sharron shares ...

Direct mail ‘trusted by consumers’

Sean writes ...

Commercial success and positive social influence ‘aren’t mutually exclusive’

Sarah suggests ...

Grocery marketers urged to connect with shoppers via mobile

Sam discusses ...

Record number of people watching video content on smartphones

Nicola shares ...

Multi-media consumption on the rise

Michael discusses ...

Marketers urged to avoid age-based targeting

Martina discusses ...

Colour ‘helps brands influence customers’

Mark suggests ...

Brands ‘must work harder to build consumer trust in era of fake news’

Lisa shares ...

Innocent gears up for brand refresh

Leo suggests ...

Youth more likely to call out brands on social media

Natalie discusses ...

Revamp of Unicef UK’s website hailed by agency

Ben discusses ...

How genuine is your online persona?

Una writes ...

Marketers say requirement to report on activities increasing

Sue shares ...

Marketers pay online influencers thousands to mention their brand

Sharron writes ...

BT to streamline B2C and B2B marketing

Sean suggests ...

Brands can tell better stories ‘by knowing themselves’

Sarah discusses ...

Brands ‘must behave as moral guardians’

Sam shares ...

Be customer-committed, not customer-obsessed, says senior marketer

Nicola shares ...

Halifax recruits teen vloggers to reach out to young people

Michael describes ...

Half of consumers ‘prefer to transact with firms that act ethically’

Martina writes ...

Marketing budgets continue to grow

Mark shares ...

Consumers ‘want rewards for volunteering their personal data’

Lisa discusses ...

Entire business ‘must rally round marketing ideas’

Una discusses ...

What do consumers think of brands’ social media efforts?

Leo shares ...

IAB reveals ongoing growth in mobile advertising

Lauren shares ...

Marketing ‘should be based around a big brand idea’

Laura writes ...

RNIB to try experiential marketing at Glastonbury

Karina shares ...

Smartphone users take action after seeing mobile ads

Karen suggests ...

Brands ‘must understand the digital review ecosystem’

Dawn discusses ...

Brands ‘shouldn’t be put off using Snapchat’

Una recommends ...

Insurers must offer good digital customer service ‘to earn loyalty’

Christine suggests ...

Consumers want personalised content from retailers

Catherine suggests ...

Brands ‘must demonstrate meaning and purpose on social media’

Carol describes ...

Half of cart abandonments ‘happen on mobile devices’

Becky writes ...

Costly creative campaigns ‘should be be founded on extensive data analysis’

James suggests ...

Marketers ‘must stick to coherent message as media options expand’

Corrine writes ...

Email open rates grow to four-year high

Mark suggests ...

Ads ‘must make a meaningful impression’

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