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Natalie suggests ...

Websites ‘shouldn’t be neglected’

Ben writes ...

360-degree videos tipped to be a major revenue stream this year

Una discusses ...

Creative and articulate storytelling ‘critical to win customer trust’

Sean shares ...

UK ad spend continues to grow

Laura chooses ...

Cross-channel marketing ‘has big impact on increasing conversions’

Leo recommends ...

Brands ‘should produce longer-form content rather than short ads’

Sarah shares ...

1 in 3 CFOs plan to increase marketing investment

Robin discusses ...

Social media marketing ‘must always generate commercial returns’

Karina shares ...

Measurement strategy ‘very important for marketers’

Carl writes ...

1 in 5 consumers ‘will boycott brands after bad publicity’

Leo writes ...

Superdrug hails unique brand positioning

Sean suggests ...

Discounts ‘aren’t the only way to drive brand loyalty’

Sharron suggests ...

Every pound spent on advertising ‘must get returns’

Sarah likes ...

Could car interiors be the new marketing battleground?

Sam discusses ...

Colours, shapes and sounds ‘the keys to effective logo design’

Nicola suggests ...

Brand storytelling ‘keeps people engaged throughout the year’

Mark writes ...

Younger consumers ‘happier to share personal data with brands’

Michael suggests ...

Internet advertising spend to overtake TV this year

Martina suggests ...

Just Eat measuring marketing results to justify investment

Kirstie discusses ...

Marketers warned against overemphasising digital

Karina describes ...

Marketers ‘must not forget how to communicate on an emotional level’

Dawn writes ...

Starbucks aims to shift emphasis to quality of coffee

Laura discusses ...

Marketers ‘must understand how data works’

Karen writes ...

Brands embrace International Women’s Day

Joanna suggests ...

Marketers ‘should emulate news providers’

Dawn writes ...

Two-thirds of Britons ‘regularly use smartphones to get online’

Corrine writes ...

Stella Artois provide clean drinking water to developing countries

Mark shares ...

Manchester tram passengers rewarded with free biscuits

Una writes ...

Email marketing delivering results for brands

Ben suggests ...

Eurostar seeks to inspire travellers

Natalie writes ...

Subway rewards customers with cookies for cookies

Christine suggests ...

Don’t use slang terms in B2C marketing

Sean writes ...

Understanding psychology ‘has never been more important in marketing’

Nicola shares ...

One-size-fits-all approach ‘doesn’t work in marketing’

Sarah discusses ...

The best advertising is gender-neutral, says Skoda

Martina writes ...

Google ‘is the brand young people most want to hang out with’

Mark shares ...

Brands ‘must know what their online content is for’

Lisa suggests ...

Ad-blocking ‘forces marketers to be more creative’

Leo discusses ...

Buzz around budget supermarkets grows

Lauren writes ...

Marketing ‘is fundamentally a people business’

Una recommends ...

Online influencers ‘can sway audiences more than brands’

Kirstie writes ...

Tesco embraces storytelling in new marketing campaign

Karina shares ...

Public Health England ‘using behavioural science to make people healthier’

Kirstie describes ...

KFC changes marketing approach in face of strong competition

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