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Sue shares ...

Marketers pay online influencers thousands to mention their brand

Sharron writes ...

BT to streamline B2C and B2B marketing

Sean suggests ...

Brands can tell better stories ‘by knowing themselves’

Sarah discusses ...

Brands ‘must behave as moral guardians’

Sam shares ...

Be customer-committed, not customer-obsessed, says senior marketer

Nicola shares ...

Halifax recruits teen vloggers to reach out to young people

Michael describes ...

Half of consumers ‘prefer to transact with firms that act ethically’

Martina writes ...

Marketing budgets continue to grow

Mark shares ...

Consumers ‘want rewards for volunteering their personal data’

Lisa discusses ...

Entire business ‘must rally round marketing ideas’

Una discusses ...

What do consumers think of brands’ social media efforts?

Leo shares ...

IAB reveals ongoing growth in mobile advertising

Lauren shares ...

Marketing ‘should be based around a big brand idea’

Laura writes ...

RNIB to try experiential marketing at Glastonbury

Karina shares ...

Smartphone users take action after seeing mobile ads

Karen suggests ...

Brands ‘must understand the digital review ecosystem’

Dawn discusses ...

Brands ‘shouldn’t be put off using Snapchat’

Una recommends ...

Insurers must offer good digital customer service ‘to earn loyalty’

Christine suggests ...

Consumers want personalised content from retailers

Catherine suggests ...

Brands ‘must demonstrate meaning and purpose on social media’

Carol describes ...

Half of cart abandonments ‘happen on mobile devices’

Becky writes ...

Costly creative campaigns ‘should be be founded on extensive data analysis’

James suggests ...

Marketers ‘must stick to coherent message as media options expand’

Corrine writes ...

Email open rates grow to four-year high

Mark suggests ...

Ads ‘must make a meaningful impression’

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