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Mark suggests ...

Ads ‘must make a meaningful impression’

Natalie suggests ...

Websites ‘shouldn’t be neglected’

Ben writes ...

360-degree videos tipped to be a major revenue stream this year

Una discusses ...

Creative and articulate storytelling ‘critical to win customer trust’

Sean shares ...

UK ad spend continues to grow

Laura chooses ...

Cross-channel marketing ‘has big impact on increasing conversions’

Leo recommends ...

Brands ‘should produce longer-form content rather than short ads’

Sarah shares ...

1 in 3 CFOs plan to increase marketing investment

Robin discusses ...

Social media marketing ‘must always generate commercial returns’

Karina shares ...

Measurement strategy ‘very important for marketers’

Carl writes ...

1 in 5 consumers ‘will boycott brands after bad publicity’

Leo writes ...

Superdrug hails unique brand positioning

Sean suggests ...

Discounts ‘aren’t the only way to drive brand loyalty’

Sharron suggests ...

Every pound spent on advertising ‘must get returns’

Sarah likes ...

Could car interiors be the new marketing battleground?

Sam discusses ...

Colours, shapes and sounds ‘the keys to effective logo design’

Nicola suggests ...

Brand storytelling ‘keeps people engaged throughout the year’

Mark writes ...

Younger consumers ‘happier to share personal data with brands’

Michael suggests ...

Internet advertising spend to overtake TV this year

Martina suggests ...

Just Eat measuring marketing results to justify investment

Kirstie discusses ...

Marketers warned against overemphasising digital

Karina describes ...

Marketers ‘must not forget how to communicate on an emotional level’

Dawn writes ...

Starbucks aims to shift emphasis to quality of coffee

Laura discusses ...

Marketers ‘must understand how data works’

Karen writes ...

Brands embrace International Women’s Day

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