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Sam shares ...

What makes a brand logo iconic?

Natalie discusses ...

What to do before you redesign your company logo

Lauren writes ...

When rebranding goes wrong

Una recommends ...

Don’t fall victim to these logo errors – how not to design your brand’s logo

Karen writes ...

How to stand out at a trade show

Karina discusses ...

Why businesses should invest in soft skills

Joanna discusses ...

What message are you sending to new recruits?

Michael writes ...

Is it helpful to customers if staff are wearing branded workwear?

Laura recommends ...

How branded clothing can boost your workforce’s performance

Sam writes ...

Why branded corporate uniforms are an effective marketing tool

Corrine discusses ...

Only 1 in 3 businesses have full understanding of marketing

James shares ...

Growing SEO and organic presence a priority for marketers in 2018

Corrine suggests ...

Representation of modern society ‘has become more important to marketers’

Mark discusses ...

Voice-over artists must build emotional connection with audience

Natalie recommends ...

Brands ‘must be authentic to achieve cut-through’

Una recommends ...

Two-thirds of marketers see GDPR as a strategic opportunity

Becky writes ...

Charities encouraged to embrace mobile donations

James shares ...

Iceland to take on larger rivals with “cheeky” personality

Corrine suggests ...

Brands that do well on Instagram ‘all successfully promote aspirational lifestyles’

Mark writes ...

Brands should consider user-generated content

Natalie describes ...

Christmas ad spend to hit record levels

Ben shares ...

M&S named the best retailer for storytelling

Una recommends ...

UK marketers embracing tech innovations

Sue discusses ...

Direct Marketing Association assures charities over GDPR

Sharron writes ...

Engaging with blind & deaf consumers ‘makes good business sense’

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