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Sarah shares ...

1 in 3 CFOs plan to increase marketing investment

Carl writes ...

1 in 5 consumers ‘will boycott brands after bad publicity’

Ben writes ...

360-degree videos tipped to be a major revenue stream this year

Una recommends ...

8 ways your business can be more sustainable

Sean shares ...

A short guide to setting up a business

Lisa suggests ...

Ad-blocking ‘forces marketers to be more creative’

Mark suggests ...

Ads ‘must make a meaningful impression’

Sam shares ...

Be customer-committed, not customer-obsessed, says senior marketer

Ben discusses ...

Brand colours ‘more memorable than shapes & elements in logos’

Nicola suggests ...

Brand storytelling ‘keeps people engaged throughout the year’

Natalie recommends ...

Brands ‘must be authentic to achieve cut-through’

Sarah discusses ...

Brands ‘must behave as moral guardians’

Catherine suggests ...

Brands ‘must demonstrate meaning and purpose on social media’

Mark shares ...

Brands ‘must know what their online content is for’

Karen suggests ...

Brands ‘must understand the digital review ecosystem’

Mark suggests ...

Brands ‘must work harder to build consumer trust in era of fake news’

Leo recommends ...

Brands ‘should produce longer-form content rather than short ads’

Dawn discusses ...

Brands ‘shouldn’t be put off using Snapchat’

Sean suggests ...

Brands can tell better stories ‘by knowing themselves’

Karen writes ...

Brands embrace International Women’s Day

Mark writes ...

Brands should consider user-generated content

Corrine suggests ...

Brands that do well on Instagram ‘all successfully promote aspirational lifestyles’

Sharron writes ...

BT to streamline B2C and B2B marketing

Leo discusses ...

Buzz around budget supermarkets grows

Becky writes ...

Charities encouraged to embrace mobile donations

Mark discusses ...

Charities encouraged to step up internet advertising

Natalie describes ...

Christmas ad spend to hit record levels

Martina discusses ...

Colour ‘helps brands influence customers’

Sam discusses ...

Colours, shapes and sounds ‘the keys to effective logo design’

Sean writes ...

Commercial success and positive social influence ‘aren’t mutually exclusive’

Mark shares ...

Consumers ‘want rewards for volunteering their personal data’

Christine suggests ...

Consumers want personalised content from retailers

Becky writes ...

Costly creative campaigns ‘should be be founded on extensive data analysis’

Sarah likes ...

Could car interiors be the new marketing battleground?

Una discusses ...

Creative and articulate storytelling ‘critical to win customer trust’

Laura chooses ...

Cross-channel marketing ‘has big impact on increasing conversions’

Sharron shares ...

Direct mail ‘trusted by consumers’

Sue discusses ...

Direct Marketing Association assures charities over GDPR

Sean suggests ...

Discounts ‘aren’t the only way to drive brand loyalty’

Christine suggests ...

Don’t use slang terms in B2C marketing

Una recommends ...

Don’t fall victim to these logo errors – how not to design your brand’s logo

Una writes ...

Email marketing delivering results for brands

Corrine writes ...

Email open rates grow to four-year high

Sharron writes ...

Engaging with blind & deaf consumers ‘makes good business sense’

Lisa discusses ...

Entire business ‘must rally round marketing ideas’

Ben suggests ...

Eurostar seeks to inspire travellers

Sharron suggests ...

Every pound spent on advertising ‘must get returns’

Una recommends ...

Feeling charitable? How conscientious customers are driving sales in 2023

Martina writes ...

Google ‘is the brand young people most want to hang out with’

Sarah suggests ...

Grocery marketers urged to connect with shoppers via mobile

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