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Natalie likes ...

IT’S OFFICIAL: These are the Top 30 Brands of 2020…

Karen writes ...

How to stand out at a trade show

Sam writes ...

Why branded corporate uniforms are an effective marketing tool

Corrine discusses ...

Only 1 in 3 businesses have full understanding of marketing

James shares ...

Growing SEO and organic presence a priority for marketers in 2018

Corrine suggests ...

Representation of modern society ‘has become more important to marketers’

Mark discusses ...

Voice-over artists must build emotional connection with audience

Natalie recommends ...

Brands ‘must be authentic to achieve cut-through’

Una recommends ...

Two-thirds of marketers see GDPR as a strategic opportunity

James shares ...

Iceland to take on larger rivals with “cheeky” personality

Corrine suggests ...

Brands that do well on Instagram ‘all successfully promote aspirational lifestyles’

Mark writes ...

Brands should consider user-generated content

Natalie describes ...

Christmas ad spend to hit record levels

Ben shares ...

M&S named the best retailer for storytelling

Una recommends ...

UK marketers embracing tech innovations

Sharron writes ...

Engaging with blind & deaf consumers ‘makes good business sense’

Sean writes ...

Retailers encouraged to target Christmas shoppers via email

Sarah suggests ...

Specialty retailers ‘are ahead of brands with loyalty programmes’

Sam recommends ...

Marketers ‘must use less jargon’

Robin writes ...

Spending on video advertising surges in 2017

Nicola recommends ...

Online retailers ‘must adapt to surge in mobile shopping’

Michael suggests ...

Marketers ‘must trust their instincts’

Martina suggests ...

Marketers ‘seeing themselves as publishers’

Ben discusses ...

Brand colours ‘more memorable than shapes & elements in logos’

Una recommends ...

Scientists identify the secrets to successful B2C marketing

Sue writes ...

Online retailers ‘must work to drive customer loyalty’

Sharron shares ...

Direct mail ‘trusted by consumers’

Sean writes ...

Commercial success and positive social influence ‘aren’t mutually exclusive’

Sarah suggests ...

Grocery marketers urged to connect with shoppers via mobile

Sam discusses ...

Record number of people watching video content on smartphones

Nicola shares ...

Multi-media consumption on the rise

Michael discusses ...

Marketers urged to avoid age-based targeting

Martina discusses ...

Colour ‘helps brands influence customers’

Mark suggests ...

Brands ‘must work harder to build consumer trust in era of fake news’

Leo suggests ...

Youth more likely to call out brands on social media

Una writes ...

Marketers say requirement to report on activities increasing

Sue shares ...

Marketers pay online influencers thousands to mention their brand

Sharron writes ...

BT to streamline B2C and B2B marketing

Sean suggests ...

Brands can tell better stories ‘by knowing themselves’

Sarah discusses ...

Brands ‘must behave as moral guardians’

Sam shares ...

Be customer-committed, not customer-obsessed, says senior marketer

Nicola shares ...

Halifax recruits teen vloggers to reach out to young people

Michael describes ...

Half of consumers ‘prefer to transact with firms that act ethically’

Martina writes ...

Marketing budgets continue to grow

Mark shares ...

Consumers ‘want rewards for volunteering their personal data’

Lisa discusses ...

Entire business ‘must rally round marketing ideas’

Una discusses ...

What do consumers think of brands’ social media efforts?

Leo shares ...

IAB reveals ongoing growth in mobile advertising

Lauren shares ...

Marketing ‘should be based around a big brand idea’

Karina shares ...

Smartphone users take action after seeing mobile ads

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