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Kirstie describes ...

KFC changes marketing approach in face of strong competition

Kirstie writes ...

Tesco embraces storytelling in new marketing campaign

Una recommends ...

Online influencers ‘can sway audiences more than brands’

Lauren writes ...

Marketing ‘is fundamentally a people business’

Leo discusses ...

Buzz around budget supermarkets grows

Lisa suggests ...

Ad-blocking ‘forces marketers to be more creative’

Mark shares ...

Brands ‘must know what their online content is for’

Martina writes ...

Google ‘is the brand young people most want to hang out with’

Sarah discusses ...

The best advertising is gender-neutral, says Skoda

Nicola shares ...

One-size-fits-all approach ‘doesn’t work in marketing’

Sean writes ...

Understanding psychology ‘has never been more important in marketing’

Christine suggests ...

Don’t use slang terms in B2C marketing

Natalie writes ...

Subway rewards customers with cookies for cookies

Ben suggests ...

Eurostar seeks to inspire travellers

Una writes ...

Email marketing delivering results for brands

Mark shares ...

Manchester tram passengers rewarded with free biscuits

Corrine writes ...

Stella Artois provide clean drinking water to developing countries

Dawn writes ...

Two-thirds of Britons ‘regularly use smartphones to get online’

Joanna suggests ...

Marketers ‘should emulate news providers’

Karen writes ...

Brands embrace International Women’s Day

Laura discusses ...

Marketers ‘must understand how data works’

Dawn writes ...

Starbucks aims to shift emphasis to quality of coffee

Karina describes ...

Marketers ‘must not forget how to communicate on an emotional level’

Kirstie discusses ...

Marketers warned against overemphasising digital

Martina suggests ...

Just Eat measuring marketing results to justify investment

Michael suggests ...

Internet advertising spend to overtake TV this year

Mark writes ...

Younger consumers ‘happier to share personal data with brands’

Sam discusses ...

Colours, shapes and sounds ‘the keys to effective logo design’

Sharron suggests ...

Every pound spent on advertising ‘must get returns’

Sean suggests ...

Discounts ‘aren’t the only way to drive brand loyalty’

Sean shares ...

UK ad spend continues to grow

Una discusses ...

Creative and articulate storytelling ‘critical to win customer trust’

Ben writes ...

360-degree videos tipped to be a major revenue stream this year

Natalie suggests ...

Websites ‘shouldn’t be neglected’

Mark suggests ...

Ads ‘must make a meaningful impression’

Corrine writes ...

Email open rates grow to four-year high

James suggests ...

Marketers ‘must stick to coherent message as media options expand’

Becky writes ...

Costly creative campaigns ‘should be be founded on extensive data analysis’

Carol describes ...

Half of cart abandonments ‘happen on mobile devices’

Catherine suggests ...

Brands ‘must demonstrate meaning and purpose on social media’

Christine suggests ...

Consumers want personalised content from retailers

Una recommends ...

Insurers must offer good digital customer service ‘to earn loyalty’

Dawn discusses ...

Brands ‘shouldn’t be put off using Snapchat’

Karen suggests ...

Brands ‘must understand the digital review ecosystem’

Karina shares ...

Smartphone users take action after seeing mobile ads

Lauren shares ...

Marketing ‘should be based around a big brand idea’

Leo shares ...

IAB reveals ongoing growth in mobile advertising

Una discusses ...

What do consumers think of brands’ social media efforts?

Lisa discusses ...

Entire business ‘must rally round marketing ideas’

Mark shares ...

Consumers ‘want rewards for volunteering their personal data’

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