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Cheryl writes ...

#WFH

Sarah shares ...

1 in 3 CFOs plan to increase marketing investment

Carl writes ...

1 in 5 consumers ‘will boycott brands after bad publicity’

Cheryl writes ...

2020 ‘a year like no other’ I said …

Ben writes ...

360-degree videos tipped to be a major revenue stream this year

Cheryl discusses ...

365 days of advertising for 1 low price!

Una recommends ...

8 ways your business can be more sustainable

Cheryl recommends ...

A diary with a difference!

Cheryl discusses ...

A new way to grow your brand awareness

Sean shares ...

A short guide to setting up a business

Cheryl writes ...

A sweet-er way to say thank you!

Cheryl shares ...

A to Z of Promo (Part 1)

Una recommends ...

A to Z of Promo (Part 2)

Una recommends ...

A to Z of Promo (Part 3)

Una recommends ...

A to Z of Promo (Part 4)

Cheryl writes ...

a-MAY-zing ideas for summer & beyond!

Lisa suggests ...

Ad-blocking ‘forces marketers to be more creative’

Cheryl discusses ...

Adapting to the ‘new normal’

Mark suggests ...

Ads ‘must make a meaningful impression’

Una recommends ...

All set for winter?

Cheryl recommends ...

Americano Pure Antimicrobial Mug – a great idea, pure and simple.

Cheryl writes ...

Back to School – for grown-ups too!

Cheryl writes ...

Bag a cool new bag!

Sam shares ...

Be customer-committed, not customer-obsessed, says senior marketer

Cheryl suggests ...

Be GREEN on a grey day!

Cheryl recommends ...

Be on point (forever!)

Lisa chooses ...

Best Brands of 2020 : Market Report

Una recommends ...

BIC-tastic new additions!

Ben discusses ...

Brand colours ‘more memorable than shapes & elements in logos’

Kirstie shares ...

Brand Power – A spotlight on businesses and brands in 2024

Kirstie recommends ...

Brand Snobs Consumer Survey

Nicola suggests ...

Brand storytelling ‘keeps people engaged throughout the year’

Natalie recommends ...

Brands ‘must be authentic to achieve cut-through’

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Brands ‘must be true to themselves’

Sarah discusses ...

Brands ‘must behave as moral guardians’

Catherine suggests ...

Brands ‘must demonstrate meaning and purpose on social media’

Mark shares ...

Brands ‘must know what their online content is for’

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Brands ‘must sense when something’s happening in the zeitgeist’

Karen suggests ...

Brands ‘must understand the digital review ecosystem’

Mark suggests ...

Brands ‘must work harder to build consumer trust in era of fake news’

Leo recommends ...

Brands ‘should produce longer-form content rather than short ads’

Dawn discusses ...

Brands ‘shouldn’t be put off using Snapchat’

Sean suggests ...

Brands can tell better stories ‘by knowing themselves’

Karen writes ...

Brands embrace International Women’s Day

Mark writes ...

Brands should consider user-generated content

Corrine suggests ...

Brands that do well on Instagram ‘all successfully promote aspirational lifestyles’

Cheryl discusses ...

Brill Biomaster additions

Una recommends ...

Brill new BICs!

Una recommends ...

Brill new Business Bags

Una recommends ...

Brilliantly Bio! Introducing the new Senator Super-Hit Bio Pen

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